6 page Case Study

Case Study

Please prepare a case study on a FOREIGN firm that invested in a geographic division as below:

Region: Midwest

Division: West North Central (Iowa, Kansas, Minnesota, Missouri, Nebraska,

North Dakota, and South Dakota)

The company you choose should be a FOREIGN NOT an American company firm that invested on at least one of these states

Length of the report: 6 pages in double space.

Instructionsas Following

Section 1 (about 2 pages)

(i). Abstract/summary of the case study (opening paragraph

(ii)Company background, its foreign operations, product/service focus, and mode of entry into the US market; is it a publicly listed or private operation?

(iii). Its strategic intent to engage in the US;

Section 2 (about 3 pages)

(i).Discuss business strategies of the firm in the US; choice of choice of US location(s), level of investment, nature of business operations in the USA;

(ii). Briefly discuss management methods and strategies of its operations in the USA; employment generated in the US; product/service exporting from the US; any linkages with US institutions for R&D, etc.,

(iii). Strength & weaknesses of the firm in the USA; its brand image, competitiveness and challenges in doing business in the US?.

Section 3 (about 1 page) Profile of the firm (provide only the following, without any write up)
(i).Provide company contact information, location of its headquarters

(ii). Company website id

(iii). Top management personnel

(iv). List bibliography used in preparing the case study.

Your written communication must be clear, concise, logical, and consistent with the rules of

standard English. Use the APA format for listing bibliography and any citations. Provide your

references and bibliography on a separate page

This work should be done on a word file.

Before you start let me know what is the company that would you like to choose.

Do not start working until I agree for the company you choose

 
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