1200 words minimum and 3 scholarly sources
1. Compare and contrast the three hierarchies of attitudes. Explain how levels of commitment to an attitude influence the likelihood that it will become part of the way we think about a product in the long term.
2. Explain the principle of cognitive consistency and the theory of cognitive dissonance. Discuss a time when the principle of cognitive consistency has occurred in one of your purchase decisions. Provide an example of a time when one of your purchases has resulted in cognitive dissonance. What did you do to reduce the dissonance?
3. Discuss the concept of opinion leadership. How do opinion leaders make themselves known on the Internet? What is their impact? Discuss.