Barry University BSB Inc The Pizza Wars Come to Campus Case Discussion

1. How would you describe the mission of BSB, Inc., on this campus? Does BSB, Inc., enjoy any competitive advantages or core competencies?

2. Initially, how did Renee Kershaw choose to use her pizza operations to compete with off-campus eateries? What were her competitive priorities?

3. What impact will the new food court have on Kershaw’s pizza operations? What competitive prior- ities might she choose to focus on now?

4. If she were to change the competitive priorities for the pizza operation, how might that affect her operating processes and capacity decisions? 5. What would be a good flow strategy for Kershaw’s opera- tions on campus to meet the food court competition?

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