For this week’s written assignment you are to start your research on your B2B course final project.
You will do this by first completing an Internet-based review and research on companies that have a strong presence in B2B marketing. The attached Seigal and Gale article gives examples of companies that meet this profile.
Then you will:
Write a one page proposal (Word document) on the company you select as the focus for your B2B marketing project.
In your proposal explain why you chose this company along with what you see as characteristics of their current B2B strategy. Use all of the course resources at your disposal including the company website to help you understand and articulate what you see as their B2B markets and strategy.
One of the goals of this project is for you to prepare a revised branding strategy for the company. In your proposal include your early thoughts on how you might re-brand some or all of your company’s strategy and why.