concept of branding

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.
The paper

  • Must be three to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.Description:
    Grading system Total Possible Score: 10.00

    Assesses How Branding Has Increased in the Last Few Decades

    Distinguished – Thoroughly assesses how branding has increased in the last few decades. Effectively uses examples to support position. Proficient – Assesses how branding has increased in the last few decades. Uses examples to support position, but minor details are missing. Basic – Vaguely assesses how branding has increased in the last few decades. Somewhat uses examples to support position and/or relevant details are missing. Below Expectations – Attempts to assess how branding has increased in the last few decades; however, does not use examples to support position and significant details are missing. Non-Performance – The assessment of how branding has increased in the last few decades is either nonexistent or lacks the components described in the assignment instructions.

    Analyzes How the Organization Developed Its Brand Equity

    Distinguished – Thoroughly analyzes how the organization developed its brand equity. Effectively uses examples to support position. Proficient – Analyzes how the organization developed its brand equity. Uses examples to support position, but minor details are missing. Basic – Vaguely analyzes how the organization developed its brand equity. Somewhat uses examples to support position and relevant details are missing. Below Expectations – Attempts to analyze how the organization developed its brand equity; however, does not use examples to support position and/or significant details are missing. Non-Performance – The analysis on how the organization developed its brand equity is either nonexistent or lacks the components described in the assignment instructions.

    Assesses the Influence of Branding on an Organization’s IMC

    Distinguished – Thoroughly assesses the influence of branding on an organization’s IMC. Effectively uses examples to support position. Proficient – Assesses the influence of branding on an organization’s IMC. Uses examples to support position but minor details are missing. Basic – Vaguely assesses the influence of branding on an organization’s IMC. Somewhat uses examples to support position and/or relevant details are missing. Below Expectations – Attempts to assess the influence of branding on an organization’s IMC; however, does not use examples to support position and significant details are missing. Non-Performance – The assessment on the influence of branding on an organization’s IMC is either nonexistent or lacks the components described in the assignment instructions.

    Written Communication: Control of Syntax and Mechanics

    Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand. Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand. Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader. Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

    Written Communication: APA Formatting

    Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page. Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. Basic – Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

    Written Communication: Page Requirement

    Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages. Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages. Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages. Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

    Written Communication: Resource Requirement

    Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly. Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly. Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 
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