Creating Digital Marketing Campaigns

  1. Creating Digital Marketing Campaigns: Using your analysis of the brand’s`(will provide brand) current digital media presence, develop the framework for a new digital campaign.

A. Describe the types of research that could inform a social media, online, and mobile campaign.
B. Create a messaging strategy for the overall campaign, including examples to demonstrate content and tone.
C. Referring to the digital platforms you determined to be most effective for the brand to use, describe the overall media campaign, including

campaign goals.
D. Describe ethical and legal concerns that will need to be addressed.

What is needed is in yellow on the attached word document that reads information that I should have on Final project is what is needed. If needed I will provide the other half of the final project that has already been done.

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