Cultural Differences and Strategy

Cultural Differences and Strategy

Review the case study of Domino’s Pizza™ in Chapter 16 of your text, and discuss the following:

  • Discuss the significance of cultural differences to Domino’s™ product attributes strategy.
  • Strategically, why is it critical for Domino’s™ management to correctly determine which attributes to change and which ones to retain as the firm enters a new country?

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