DePaul Challenges Faced By Animation Firms In Chinese Market

Post into your discussion group your thoughts on these questions:

1) What are the issues and challenges faced by animation brands in China?

2) Do you think Entertainment One will be able to relaunch the Peppa Pig brand? If not, why not? If so, what specific strategies should Entertainment One use to re-establish the Peppa Pig brand?

3) In August, Hasbro acquired Entertainment One for $4 Billion!!!! Please read this short Wall Street Journal article on this acquisition. Now, using your insights from The Art of War, give advice to the CEO of Hasbro about the challenges of doing business in China. Directly quote from The Art of the War.

 
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