E Business Week 7


Case Study: Please select only one of the options shown below. – approximately 1,250 word

Option 1: Choose a business having a substantial mobile e-commerce presence and one ideally with which you have had some experience. In 1000 word case analysis, critique the suite of services provided by the business by analyzing the advantages and possible deficiencies of this service. Ideally, if you use the service yourself, use your own personal experiences as data for this analysis, but also indicate how other people might have differing perceptions in regard to the value of these mobile services. Make sure that you use the frameworks and concepts articulated in your readings. Other questions to reflect on in this analysis include the following:

What specific value or customer needs are being served via these mobile services?

Do you find that you value the features offered by these mobile services? Support your position with specific examples.

How might the mobile services of this company be improved? Again, support your argumentation with specific examples.

Postulate how these mobile platforms in this specific company might evolve into what has been termed u-commerce in your readings. What kinds of functionality would be offered? Do you think customers would value such functionality? (if you need to segment potential customer populations please do so).

What ethical issues surround this deployment of mobile commerce?

Option 2: If you have little personal experience with a company having a significant mobile strategy you might choose this case-based option. Read Case 20 in the Jellasi et al text: NTT DoCoMo (Japan): Moving from a mobile phone operator to a lifestyle service provider.

Innovation and Creativity in the Mobile Space – approximately 750 words

Choose a business, not-for-profit or governmental unit that you use regularly that currently has no mobile e-commerce functionality. Assume that you are a consultant to this organization. Provide a set of recommendations specifically describing mobile e-commerce strategies that you believe would be valued by the majority of their customers. (If desirable, approach this analysis with a customer segmentation framework that enables you to speak about customer benefit from a more targeted perspective). As in the previous analysis, make sure that you incorporate the terminology and some of the various frameworks described in your reading that help you describe and analyze your recommended suite of services. Feel free to use your own home company if desired. Also, if you would like to place this analysis within the context of B2B, feel free to use this perspective versus the B2C perspective.


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