ENT301 A1 Business and Technical Streetwear Preliminary Market Search Discussion

Part 1

Deliverable Length: 600–800 words

respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

Complete the following:

Identify and explore 3 business Web sites that do something similar to what you hope to do. These businesses may provide the same product or service as you, or they may provide a different product or service that fills the same consumer need. Respond to the following questions:

• Who are their customers (geographic, demographic, psychographic, and behavioral attributes)?

• Are the customers of these businesses similar, or are they reaching different segments?

• How are these customers similar to the customers you hope to reach?

Part 2

Deliverable Length: 1,000-1,500 words

Complete the following:

• Conduct preliminary market research for your venture, and write a paper of 1,000-1,500 words that responds to the following questions:

o What is the scale of the industry (in units and dollars)?

o What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?

o Is it a niche industry, or does it reach a mass market?

o How profitable are the players in the industry?

o What trends are occurring in the industry?

o What competition is in the marketplace, and what are they doing?

• Include visual aids where they are appropriate.

 
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