Research of Hope Children’s Hospital (this is a made up facility-compare to children facilities in Orlando, Florida)
- Create the strategic option utilized: either a differentiation strategy or a cost strategy.
- What externalities could affect the life cycle of the product or service.
- Evaluate the strategies Mature Strategy, Niche strategy, Harvest strategy.
- Questions to consider:
- Is some segment or group of patients or customers not being served?
- Can the product/service be improved?
- Can the product/service be distributed more efficiently, or can
- Can the distribution access of the service mix be significantly increased?
- Can the product/service be offered at a lower price to be more attractive?
- Can a superior advertising campaign be mounted?
- Analyze which alternative branding approach will be utilized.
- Blanket branding
- Multi-brand strategy
- Reseller strategy
- Mixed branding
- Another entity
- Push strategy
- Analyze your alternative pricing strategies
- Skim pricing
- Penetration pricing
- Elasticity pricing
- Cost-plus pricing
- Price bundling
Should only be between 2 to 3 pages.
References are to be scholarly peer reviewed resources ONLY, with a minimum of two (2) references. You MUST use the APA template for ALL written Assignments.