Research of Hope Children’s Hospital (this is a made up facility-compare to children facilities in Orlando, Florida)
Recommendations and Conclusion
- Examine why it is necessary for the marketing plan to be integrated into the organization and explain what integration of the marketing plan means.
- Compare some likely elements that the plan should be integrated with and why.
- Distinguish the core elements of that market plan.
- Explain how an organization could evaluate among alternative plans to see what plan(s) might be approved. What criteria would be used?
- Analyze the core differences between strategy and tactics.
- Evaluate examples of assumed assumptions in health care and discuss under what conditions assumed assumptions occur.
- Differentiate how marketing demonstrates accountability in a health care setting.
- Discuss the planning issues that are often encountered. Provide an overview of the issue, why the issue is important, and implications of the issue to the process and provide examples.
- There are issues facing planning and marketing professionals however, there is advice to help marketing professionals be more effective. Evaluate what is meant by each of the following items:
- Be the Voice of the Market
- Earned Role verses Assigned Role
- Be Bold and Have Ideas
Should only be between 2 to 3 pages.
References are to be scholarly peer reviewed resources ONLY, with a minimum of two (2) references. You MUST use the APA template for ALL written Assignments.