The Mountain Mug Cafe case is continuing with additional information for analysis. Please read the following and respond to the Learning Activity.
Justin Hickey has created the Mountain Mug Cafe. It is known for its special blend coffee, fresh sandwiches and hearty salads at moderate prices and fast service to skiers in the bustling town of Park City, Utah. The cafe has a cozy ambiance, with a Western décor, a huge fireplace surrounded by comfy couches and chairs for people to sit and a huge picture window that overlooks the Rocky Mountains.
Catering to skiers, the cafe serves fresh meals in a hurry to people taking a break from the slopes and is located 10 minutes from a popular ski lift. The cafe’s major attraction, however, is a high-quality coffee bar that specializes in superior custom blend coffees made unique to each customer. Business has grown steadily in the last seven years and its future looks bright. Justin Hickey feels that he has other business interests that he wishes to explore and cannot address the cafe full-time. He wants to set in place a structure that will continue to grow the business while maintaining its quality and reputation.
Some additional facts that may help: Hickey currently employs a chef and two-line cooks. The chef has been anxious to change menu items to take on seasonal fare and take a larger role in purchasing. Hickey has a wait staff of six people but is about to lose one to marriage. He currently is open from 8:00 am and closes with the ski lift at 5pm. These hours are seven days a week in season and six days a week off season with closing time on Saturday at 3pm. He is being encouraged by customers to stay open for dinner year round. This would mean an additional set of wait staff and cooks, etc. Also, Hickey is concerned about rising food prices. Hickey is being encouraged by customers to stay open for dinner year round. This would mean an additional set of wait staff and cooks etc. Also, Hickey is concerned about rising food prices.
Learning Activity #1
Establish a culture that will enhance Hickey’s vision and the structure you have created for Hickey last week. Make sure the culture is in alignment with the flow and work towards the vision. Here you want to look at the OCAI assessment, values and mission when deciding what culture is best for Hickey and his company.