Imagine you are designing a marketing research project. Your overall goals for the project are to identify best practices for green meetings from the perspective of vendors, compare marketing approaches, and evaluate the strategic and financial importance of offering green meetings. Do the following:
a. Write three research questions you could ask conference attendees that would help you understand what consumers think about green meetings.
b. Once you’ve determined what you want to learn about green meetings, write 3 specific and measurable research objectives for your project.
c. What primary research strategies would you use to collect data for each objective, and why?