Using the globalEdge website (globaledge.msu.edu), complete Exercise 1 in the Research Task section at the end of the chapter.
Your company, a white goods manufacturer (primarily major kitchen appliances) based in the U.S. has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve economies of scale, your strategy is to limit local adaptation. Choose 2 sub-Saharan countries, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local customs will be essential.
You need to answer this question and write two responses to my classmates’ assignments. The length of the answer should be 350-400 words. The two responses should be about 150 words each. I will post my classmates’ assignment on Wednesday or Thursday.