International Business Proposal

You will represent an automotive production company/organization and plan a hypothetical business trip to a non-English-speaking region in which you give a presentation to your international colleagues about either a) expanding business to the region or b) developing a specific product for the region. You will select the country (cannot be USA or Canada).

Research this region’s values/attitudes toward work, family, attire, gender.You should also study relevant customs, religion, politics, etc. as well as nonverbal cues like time, body language, etc.Basically, learn all the necessary components of this particular culture in order to successfully conduct business with them.

While planning the hypothetical presentation and composing your report, be sure to avoid the use of slang or other idioms/clichés that might be misinterpreted by your international colleagues.You can assume they are fluent in English, but you should still remain sensitive to the language barrier.

Your report will contain information you learn about your region’s culture as well as background information on the company/organization you are representing as it relates to the expansion and details of the proposal for for expansion. The audience of the report is internal within your business now.

The company/organization you choose to represent can be a fictitious one or one that already exists. if the company already exists, make sure they do not have a location in the country to which you want to expand.

Specific Requirements:

The report will cover all of the items listed in the description above regarding your international business venture.

Specifically, it will contain…

  • Title page
  • Table of contents/list of illustrations
  • Abstract
  • 1,000 – 1,250 words (separate from the front matter) with a short introduction and details of aforementioned topics
  • Properly labeled illustrations/figures within the body paragraphs; however, don’t waste too much valuable body space with lots of irrelevant pictures, and be sure to refer to illustrations/figures in the text
  • Conclusion and/or recommendations to individuals making a similar excursion
  • Works Cited or References Page with at least four credible secondary sources
  • Proper use of APA format with in-text citations
  • Correct pagination format for both the front matter and body of the report

Note: The report should be double-spaced with 12-point, Times New Roman font. Include internal citations and the references page.

Final Report

CriteriaRatingsPts

Content

25.0 pts

Report clearly states the purpose and uses appropriate explanations or facts to support the main idea.

21.0 pts

Report clearly states the purpose and uses some explanations or facts to support the main idea.

17.0 pts

Purpose of report is hard to identify, and more explanations or facts need to be used to support the main idea. Generally hard to follow.

13.0 pts

Purpose of report is unclear and main idea is not supported by explanations or facts.

25.0 pts

OutcomeOrganization

25.0 pts

Paragraphs are unified, including strong topic sentences. Easy to follow.

21.0 pts

Paragraphs are mostly unified. Occasionally hard to follow.

17.0 pts

Ineffective paragraphing. Generally hard to follow.

13.0 pts

No paragraph breaks and/ or letter rambles; hard to follow or understand.

25.0 pts

Format

25.0 pts

Accurately uses correct report format, meeting all requirements.

21.0 pts

Meets almost all formatting requirements (2-3 inconsistencies)

17.0 pts

Meets some formatting requirements (4-6 inconsistencies)

13.0 pts

Fails to meet most formatting requirements

25.0 pts

Style and Conventions

25.0 pts

Writing is coherent, progressing logically. Uses direct, active words—writing demonstrates conciseness, clarity, and brevity. No major grammatical/documentation issues.

21.0 pts

Writing is coherent, preventing any reader confusion. Uses no unnecessary words–– generally demonstrates conciseness, clarity, brevity. Few errors in grammar or documentation.

17.0 pts

Writing is generally coherent, only rarely slowing the reader. Few to no instances of wordiness or redundancy. Grammar or documentation issues impact credibility and/or readability of the report.

13.0 pts

Problems of coherence/ digressions. Wordiness and redundancies. No attempt at proofreading and/or proper documentation.

25.0 pts

 
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