Marketing in Practice

Your task is to select one automobiles company operating in Oman. Critically analyse its marketing strategies with reference to the concepts and principles of Marketing in practice. Using secondary data, make an in-depth analysis and discussion about the chosen company. Take a cross reference of the structure below as bases of your report.

1.Company background

Analyse and investigate the company’s background, structure and growth.

2. Marketing mix

Determine and discuss the existing marketing mix used by the company.

3.SWOT and micro-environment analysis

Analyse the competitive advantage of the company using SWOT analysis tool. It may include but not limited to the following:

a. Strengths:

The organisation strength are its resources and capabilities that can be used as a basis for developing competitive advantage, e.g. strong brand name, good reputation, favourable access to distribution networks etc.

b. Weaknesses

The absence of certain strengths may be viewed as a weakness, e.g. high cost structure, more expensive, no advance technology, employees etc.

c. Opportunities

The external environment analysis may reveal certain new opportunities for profit and growth, e.g. introduction of new technology, and unfilled customer demand, etc.

d. Threats

Changes in the external environment also may present threats to the organisation, e.g. change in consumer taste, emergence of substitute products and services, etc.

e. Micro-environment analysis

Analyse policies procedure, structure of the chosen company.

4. Segmentation targeting and positioning (STP):

Discuss how the company makes use of STP process. Developer model as basis for marketing strategies and synthesis; and integration of the results to the company’s growth.

5. Discussion

Discuss the marketing strategies adopted by the company.

6. Conclusion and Recommendation:

Summarise the findings and conclude your task.

** Total Word Count = 2000 Words Only.

** In-text Citations and references Using Harvard Style.

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