LEDs in South Florida
CLEAR AND WELL DEVELOPED
Using secondary research, prepare a 4 to 5 pages marketing research case addressing the issues below. Conclude with recommendations for the general contractor.
The information contained herein is based on information obtained from a company that is venturing into a new product: supplying and installing energy-saving LED bulbs.
The company currently does business as a General Contractor in the South Florida region.
The intended strategy is to reach out to the owners/managers of commercial buildings to show the cost effectiveness of installing these energy efficient bulbs, saving money over the medium to long-term.
Issues of to be addressed include: (Each issue to be developed clearly and complete)
** The size of the market for energy efficient lighting in South Florida
** The competitive nature of the market in South Florida
** Attitudes toward energy efficiency in the South Florida environment where electricity is relatively affordable/cheap
** Cost/Benefit analysis information for making the switch
** Return on Investment (ROI)
** Approaches that are best use to reach the South Florida market.
** Also add any other issues that you think of in your analysis.