Marketing Research Design Process And Proposal

2 reading summary, each one 1 page

this is for ch2:

Please read p 40 – 49

  • What did the research design site tell us?
  • Which approach to theory testing will you use (inductive – start with observations then make a theory or deductive – start with theory to guide observations)?
  • Go back to your plan – how does your research gathering approach impact what you want to achieve?
  • What type of research approaches do you think will yield the most objective and useful outcomes for our client?
 
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