Marketing- Retail Location

Within the last couple of years, Five Guys Burgers and Fries and Chipotle Mexican Grill have opened locations in the same shopping center, and Panera’s Bread has opened a location across the street from them. Discuss at least five factors Five Guys and Chipotle likely considered in choosing the specific site on Dawson Road. What role did a pneumatic road tube traffic counter or a similar kind of device likely play in assessing the vehicular traffic of the site they chose? How accessible is the site? Do you think the two of them will benefit from cumulative attraction by being in the same shopping center ? Why or why not? In at least 200 words respond to aforementioned questions. You should use the APA style to cite at least four references.

 
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