MKT 3301 UHD Government Markets Discussion

Let’s say that you work for a large multi-national US firm as the VP of Purchasing.  Your firm has been trying to get a large contract approved with a foreign government.  This contract has the potential to provide $500 billion in sales revenue to your firm. 

  • If you were asked to provide a small tip to an officer of the foreign government to get this contract approved and signed would you? 
  • Think deeply. This is outside of the US.
  • Read the section on the government market in chapter 6 for some guidance in framing your response.
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