MKT 345- Discussion 4

Read “Soroptimist International of the Americas” found in Doc Sharing.

1. How might this organization’s white paper strategy and tactics be applied to other organizations or companies?

2. What are some of the possible drawbacks to using white papers in an attempt to influence people?

Make sure your response is organized!  That means that you either copy & paste each question FIRST and then respond to that specific question before going on to the next OR use Question # 1 and Question #2 above your responses to each question.   There is an ORGANIZATION grade as part of the rubric as you know.

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