part 2 week 3 BUS/475


Strategic Plan, Part II: SWOTT Analysis

Conduct an internal and external environmental analysis for your proposed business.

Discuss with your Learning Team the forces and trends below that must be taken into consideration while developing a strategic plan. Given today’s business environment and each Learning Team members’ selected business idea, provide a list of the lessons learned from your Learning Team’s discussion for each of the items listed below. Use this discussion to complete this assignment.

Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

• External forces and trends considerations:

o Legal and regulatory

o Global

o Economic

o Technological

o Innovation

o Social

o Environmental

o Competitive analysis

• Internal forces and trends considerations:

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