Rasmussen College Module 3 Online and Digital Strategies Course Project

In a crisis, your company needs to get the word out as quickly as possible. For this assignment, you will explain how you will use online outlets to manage the current crisis. You will also discuss which online outlets will be used when you launch the advertising campaign to rebuild your brand/corporate image.

To complete this assignment, do the following in a minimum of 3 pages (not counting title and reference pages):

  1. Research: Research the current presence of this company on the Internet. Select at least three credible sources to support your recommendations and cite those sources where appropriate throughout your paper.
  2. Public Relations Digital Outlets: Determine which online/digital outlets will be used in the public relations campaign to effectively manage the crisis.
  3. Public Relations Rationale: Explain the rationale for using the online/digital public relations outlets you selected. Why do you think these outlets will be effective in reaching the key stakeholders you identified last week?
  4. Advertising Digital Outlets: Determine which online/digital outlets should be used after the crisis to advertise your brand and rebuild your brand or corporate image.
  5. Advertising Rationale: Explain the rationale for using the online/digital advertising outlets you selected. Why do you think these outlets will be effective in reaching the target audiences you identified last week?
  6. Include in-text citations and a title and reference page formatted according to APA standards.
 
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