- The entire text should be read.
Consider the following questions as you read the article for this week, and make sure you answer all parts of the question:
*** NOTE: IF YOU RESPOND TO THE FIRST QUESTION, YOU MAY ALSO RESPOND TO THE SECOND QUESTION. IF YOU DO NOT RESPOND TO THE FIRST QUESTION, YOU CANNOT RESPOND TO THE SECOND QUESTION. IN OTHER WORDS, FOR THIS WEEK, YOU CAN (A) RESPOND TO THE FIRST QUESTION ONLY OR (B) RESPOND THE FIRST AND SECOND QUESTION OR (C) RESPOND TO NOQUESTIONS.
- How is the Australian television market being “reconfigured” and what consequences do you think these changes pose for producers, broadcasters, and most importantly, audiences? [This question relates to the critical thinking skill of discernment and evidence-based reasoning]
- Remember, trade shows and sales markets not only circulate content, but also circulate ideas about television. So, what’s on trend in the global television marketplace? We’ll do this activity in class, but you can do some preliminary work if you wish.
a. Go to www.mipcom.com to see what’s in store for the 2019 conference.
b. Consider the following: Who is delivery a keynote about what? Are there any programmatic themes in the schedule? Screening trends? Can you detect any business rituals based on the conference program (i.e., how to pitch, how to sell, how to buy)? What surprises you about what you find?
c. You may want to especially look at the ‘trends and insights’ panels in the program. What are key topics of discussion? (You can find brief descriptions by going to the homepage, then selecting conference & events > See 2019 conference > Filter: Trends and Insights).
d. Once you have had a chance to review various components of the site, collect some of your ideas to answer the question: what’s on trend in the global television marketplace? Think more broadly than simply repurposing names and panel titles. If your company sent you to the market, what would you identify as future directions for the medium and industry?