Your objective in this assignment is to describe an industry in sufficient detail and to evaluate the risks so that a company could decide whether to enter the industry based on information in your paper. Remember to collect and analyze financial data reflecting your industry.
This should be a 12 – 15 page paper, exclusive of the following requirements: title page, automatically generated table of contents, and works cited page. If you use the MS Word tool to generate works cited entries, you must remember to reformat the entries with a hanging indent format.
The required elements for your paper include the following:
- overview description of the industry
- PESTEL factors analysis
- Five Forces analysis
- segment or strategic groups analysis
- current issues analysis
Be sure to analyze and evaluate; don’t just report without adding value. Use data.
Provide a thorough description of the industry you have been assigned(Toys). What is the revenue size and other relevant statistical information for your industry (growth rates, typical margins)? What macroenvironmental factors affect your industry? Who are the major competitors and what shares do they control? How concentrated is the industry? What other industries affect your industry? What are the major segments within the industry, and what is their size? What are the key success factors that a player in this industry should possess? When you describe the relevant factors, be sure to include recent trend information. For example, if your industry is sensitive to commodity prices, be sure to note what has been happening over the past 12 months with commodity prices and what this means for your industry.
This paper should be a professional work product. It should be error free. It should show awareness of the terms and concepts studied during the course. Note these important expectations: your paper should analyze data and use graphic techniques such as tables and charts to efficiently communicate such information.
Be sure to review the ground rules on plagiarism and proper citation protocol. You will submit your paper to a Turnitin dropbox, which will give feedback on non-original text. You should ensure that your paper does not exceed 20% non-original text, and you must ensure that all the non-original text in your paper is properly quoted and cited.