What kind of Shampoo do you use?…..No really, tell us about your Shampoo.

  • What kind of shampoo do you use? Tell us the brand and the specific type. Why do you use this type of Shampoo? What attracted you to this brand and type? How long have you been using it and are you loyal to it?
  • Comment on how different brands use segmentation to differentiate their customers and relate this to the material covered in Chapter 3 of our text.
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